As the world of advertising and marketing continues to evolve, insurance marketers need to stay ahead of the game to remain competitive. With the right digital marketing strategies, you can reach more potential customers, increase your brand awareness, and boost conversions.
However, to make the most out of your insurance marketing efforts, it’s important to have an understanding of the current consumer journey and the trends that will shape the future. To get you started, here are some insurance marketing statistics that you should know in 2023.
Table of Contents:
- The Insurance Consumer Journey Begins Online — Often with a Search
- Insurance Marketers Are Investing More in Digital Ads to Acquire Customers
- So What Can Insurance Marketers Do to Drive More Call Conversions?
- Grow Your Independent Insurance Business with Freedom & Faith Agency
The Insurance Consumer Journey Begins Online — Often with a Search
- These days, most people start their insurance search online. According to a 2019 survey by Life Happens and LIMRA, 87% of people go online first to research life insurance products. This means your website should be optimized for mobile devices and should provide quick and easy access to the information people are looking for. You should also make sure that your website content is up-to-date and easy to read.
- Additionally, it would help if you consider investing in SEO and SEM campaigns to increase your visibility on search engines. According to a 2020 survey by BrightEdge, organic search is the second most popular method for people to find insurance companies online.
- Next, research by WordStream shows that 68% of insurance marketers believe that display ads are effective for increasing brand awareness. So you can also use targeted display ads and retargeting campaigns to reach people who have shown interest in your products and services.
- Finally, you should consider using social media to reach potential customers. According to a 2020 survey by Digital Insurer, 70% of insurance companies are using social media to reach customers.
Insurance Marketers Are Investing More in Digital Ads to Acquire Customers
So What Can Insurance Marketers Do to Drive More Call Conversions?
- The good news is that there are a number of strategies you can use to drive more call conversions. According to a 2019 survey by Kaleyra, 80% of insurance companies believe that contact center software helps improve customer experience. So consider investing in contact center software that can help streamline your customer service process.
- You should also consider using chatbots to provide instant customer service. A 2020 survey by Cognizant showed that 75% of insurance companies are already using chatbots to provide customer service.
- Additionally, according to a 2020 survey by Leadfeeder, 65% of insurance marketers believe that lead scoring is effective for driving more call conversions. Therefore, consider using lead scoring to identify the most qualified leads and prioritize them.
- Lastly, research by Marketo states that 74% of insurance marketers believe that marketing automation helps improve lead conversion rates. So you can consider using marketing automation to streamline your marketing processes.
Grow Your Independent Insurance Business with Freedom & Faith Agency
The insurance marketing statistics shared here can be a useful starting point for insurance marketers looking to make the most out of their digital marketing efforts. If you are an independent insurance agent and want to acquire new clients, then contact us today. At Freedom & Faith Agency, we will help you connect with the right insurance carriers.
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