Independent insurance agents and brokers face increased competition from other agents and policy aggregator platforms. They need an insurance marketing agency that can provide them with better opportunities to excel in their insurance career. However, there are many insurance marketing organizations to choose from. How can you find out the best agency to go with? Let’s discuss this.
An IMO, also known as FMO (field marketing organization) is a third party that acts as a partnership between the independent insurance agent and the insurance carrier. An IMO helps insurance agents or brokers gain exposure to new products and opportunities and establish a healthy relationship with industry-leading insurance carriers. It also helps agents in the following areas:
With an IMO, you get the opportunity to work with reputable, high-end insurance agencies that maintain healthy relationships with multiple carriers. This way, you can expand your reach across various insurance lines.
Any IMO you are thinking of hiring should:
Leveraging these insights will help you choose the right IMO that will provide you with the support and assistance you need to make the most of new opportunities and increase your sales and revenues.
At Freedom & Faith Agency, we are committed to building business for independent insurance agents and brokers. That’s why we offer professional mentorship, tools, and skills to help insurance agents build their brands. To help you gain more clients and leads, we offer lead programs through our agency CRM and nationwide lead platform. Contact us today to expand and thrive in your insurance business. We look forward to helping you grow your insurance career.
